People and animals respond to novelty

Put a new object into an animal’s cage. It will be investigated immediately. Some species, like apes, will play with it for a while. A new restaurant comes to town and everyone wants to go there. Sometimes a new car model that is very different, like the retro looking Chrysler PT Cruiser or the new Morris Minor will attract buyers due solely to their novelty. I call these novelty cars. Often, enthusiasm fades after a time and the car is pulled from the market. In what passes for pop culture, often driven by TV and magazines, novelty is king. The new pop stars, the new look, the new sound etc. draws people like moths to a light. Often, novelty is the only asset and the ‘buzz’ dies down and people move on to the next novelty.